Bio Siwy

Launched in Spring 2005 in downtown New York City, SIWY offers the ultimate denim collection: vintage-inspired, sexy, fashion-forward designs with perfected finish, detail and fit. Whether it's the stitch detail that embodies strength, or the high-quality stretch denim that lends longevity, the SIWY look is tough, feminine and authentic - infusing the L.A.-dominated denim category with a heavy dose of New York attitude. In less than three years, the brand developed a cult following among denim-heads and style icons including Kate Moss, Sienna Miller, Nicole Richie, Selma Blair, and more.

The Denim

Developed in the country's best was and sewing facilities in California, SIWY's superlative, modern tailoring create a figure-flattering fit with unprecedented comfort. Quilted pockets lift and shape the backside, and seams carefully follow a woman's natural curves while subtleties of aging, tinting, wrinkling and washing add to the design. All lines in the jean accommodate the body and its characteristics when moving, sitting or standing. Long, lean shapes have become a signature look and are softened by a shortened, curved hem at the back of the leg.

The discrete design element avoids a dragging hem when worn with sneakers or heels while maintaining a height illusion for women of all sizes. Unexpected takes or classic shapes, such as denim shorts, pencil skirts and cropped styles add novelty and variety to the collection. SIWY produces four collections per year, each forging ahead with fashion, trend and fit.