We design jewelry and accessories that hold fortunes, love notes-to-self and messages that tell the story of you. Our story begins when designer Gretel Going got an insightful fortune, had nowhere to keep it, and stuck it on the fridge. When the fortune kept falling, an idea was born. What started as a thoughtful way to keep and wear fortunes has since become everyday fashion and a way for people around the world to honor meaningful milestones along their personal journeys.
We believe that the words people are compelled to hold onto are milestones and guideposts in their personal narratives. Our pieces recognize that people’s stories are fluid and ongoing. What resonates with someone in one moment is not necessarily what they’ll be drawn to in the next.