South Parade was founded by two globe-trotting designers seeking to elevate modern street style with cool, casual basics, designer graphic t-shirts, trendy sweaters, and unique tanks. While living in London, Spanish and Italian duo, Tania San Miguel and Lorenzo Stefanini, made it their mission to provide premium quality women’s basics with a chic, edgy approach. Their previous experience at world-class brands such as Burberry, Ferragamo, Pucci, and Tom Ford informed their philosophy and commitment to designer clothing for women, resulting in laid-back but sophisticated essentials..
South Parade staples are versatile and easy to wear. Our designer graphic t-shirts and tanks are at the heart of what we do—they’re fun, feisty, and fashion-forward, featuring unique messages and typography, along with illustrations that speak to the way you live. We tap into our high-fashion sensibilities to incorporate creative embellishments and unexpected shapes to offer that special finishing touch. Whether you need the perfect brunch ensemble or an outfit that will take you from the gym to drinks, we’ve got you covered.